Gluteywear was established in 2017 with the vision of designing premium fitness wear that complemented every body shape .
The challenge started because Carly could never find clothing that met all of her specific needs. Many brands that she tried, catered for certain needs, but never all of the fundamental elements, such as fit, quality, fabric/feel, durability, flexibility, fashion/style and being squat proof.
Not finding any clothing that fitted correctly provided Carly with everything she required and in turn made her confidence fall. She loved to train yet the clothes would not show this off and had the reverse effect. Studies prove that if you do not feel confident in your clothes you will not perform your best. Clothing should uplift you and encourage you to achieve your best goals. Carlys goal is to bring a new movement and a strong community for women, to support one another and be proud of the women they are today.